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Academic Program
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Update yourself. Learn. Connect with the future of the automotive industry.
AutoAmericas Show conference program will take place—an experience designed to drive knowledge, analysis, and transformation of the automotive sector in Latin America and the Caribbean.
In a world where technology, sustainability, and new market demands are reshaping the automotive landscape, staying trained and up to date is essential to remain competitive. That’s why these conferences will bring together experts, leading companies, and industry professionals who will share ideas, solutions, and tools to tackle today’s challenges.
What will you find?
Academic talks
Practical, expert-led talks delivered by recognized industry leaders.
Trends
Updates on emerging trends, innovation, smart mobility, technical services, business management, and more.
Learning
Learning opportunities for technicians and business owners, distributors, workshops, and decision-makers alike.
Networking
Networking and interaction opportunities with peers, suppliers, and key industry players.
Whether you’re looking for ideas to optimize your operation or want to discover where the industry is headed, this is the place for you.
The academic program will be available very soon.
Some Conferences for this year
Academic program under construction
How to scale your workshop without losing its family essence
Strategies to professionalize and grow your workshop, optimizing processes and profitability, without losing the values, closeness and trust that have made it strong from the beginning.
Cristian Jaramillo
Gerente General Quality Centro Automotriz, Ecuador
Digital processor training
We'll review its key functions—crossover, phase, delay, gain, and equalization—to optimize performance and audio quality.
Diego Veloz
Owner of Veloz Audio. Florida, Estados Unidos.
Car Audio: Why is it essential?
Car audio is no longer just entertainment: it's a fundamental part of the driving experience, connectivity, and added value of the vehicle, as well as a great opportunity for the automotive market.
Roberto Ferro
Car Audio Specialist. DS18. Florida, Estados Unidos.
How to sell more in your workshop with the customers you already have
Discover practical strategies to increase your sales by leveraging your existing customer base, strengthening trust, improving the service experience, and generating new business opportunities without needing to attract more traffic.
Juan Camilo Chavarro
Tuulapp - Colombia
ANGÉLICA DANIELA CHAVARRO MOLLER
Tuulapp - Colombia
SERGIO RUBÉN HERNÁNDEZ GARCÍA
Tuulapp - Colombia
New automotive coolants
The automotive air conditioning industry is migrating to low GWP refrigerants, driven by environmental regulations and electrification, forcing workshops to handle A2L gases and adapt to more compact, higher-pressure systems.
Agnes Perez Morales
Automotive Technical Educator, Sales at Auto Air Parts of Puerto Rico
CALA Awards Panel: Leading the transformation of the mechanical workshop in the new era of the aftermarket
Panel con los finalistas de los CALA Awards 2026 al Mejor Taller Mecánico de Reparación para analizar la evolución del sector, los desafíos tecnológicos, la profesionalización del servicio y las oportunidades que marcarán el rumbo del aftermarket en América Latina. Un espacio para compartir experiencias, modelos de gestión exitosos y la visión de los talleres que están definiendo el estándar de la industria.
Moderator: Cristian Jaramillo, General Manager, Quality Centro Automotriz, Ecuador - Winner of the 2025 CALA Awards
2026 Finalists:
Mariana Donado Barrios of Autocambios Eurotech
Carlos Calderón Mora of Taller Calderón S.A.
Yungan Tene Alex Armando of MOTORtronic
Automotive market trends in Latin America
An updated overview of the key movements and changes that are redefining the automotive industry in the region, from emerging technologies to consumer preferences and growth opportunities.
ING. Guillermo Rosales
Presidente Ejecutivo AMDA México
The network that builds loyalty wins the market:
From isolated independence to a structure with solid pillars
Independence is no longer enough. Discover the four strategic pillars that transform a network of workshops into a solid system of customer loyalty and market leadership in Latin America.
David Ibarra
General Manager of Loyalty Networks at Groupauto
Current Overview of Automotive AC
The seminar "Current Landscape of Automotive A/C" analyzes the recent evolution of automotive air conditioning, driven by environmental regulations, efficiency, and electrification. It explains the changes in refrigerants, electric compressors, high-voltage systems, and diagnostic scanning, as well as new technical precautions in the workshop.
It highlights that A/C is now a key system in the operation of modern vehicles and represents both a challenge and an opportunity for workshops seeking to modernize their practices.
Agnes Perez Morales
Automotive Technical Educator, Sales at Auto Air Parts of Puerto Rico
Engineering under new loads: suspension in the electric age
This presentation analyzes how electrification is transforming suspension engineering: increased structural weight, instant torque, ADAS integration, and high acoustic sensitivity demand more robust and precise components.
Luis Eduardo Hernández Orozco
Sales Manager México - SIDEM
Some conferences
00:00 - 00:00
TITULO
Juan Camilo Chavarro
Tuulapp - Colombia
00:00 - 00:00
TITULO
Antoni Diestre
Tecalliance
Date & time: To be confirmed
Automotive market trends in Latin America
Guillermo Rosales
Presidente Ejecutivo AMDA México
00:00 - 00:00
TITULO
00:00 - 00:00
TITULO
Diego Veloz
Propietario de Veloz Audio. Florida, Estados Unidos.
Date & time: To be confirmed
How to scale your shop without losing its family essence
Cristian Jaramillo
Gerente General Quality Centro Automotriz, Ecuador
Date & time: To be confirmed
Foreign trade opportunities in the automotive sector
Norvy Barreiro
Gerente general NetPartes, Colombia
Get ready for two days of valuable content and key connections!
We’ll be announcing the topics and speakers very soon.
Stay tuned and secure your spot at AutoAmericas Show 2026.
If you’d like to receive updates once the academic program is ready, you can email María Eugenia Rave at [email protected] or reach out via the support chat.
