If you have a mechanic shop that stands out for its efficiency, excellent presentation, operation, marketing and training, tell us your story and highlight your achievements!
Premio CALA, Latinoamérica, audiovisual, proyectos audiovisuales
PARAMETERS

The CALA Awards recognise the work carried out by mechanical repair shops; a very important sector for the parts and spares industry chain. Good operation, marketing and employee training are fundamental axes in the good functioning of the workshops, reasons that gave rise to the creation of this award.

The CALA Awards are organised by Aftermarket International Magazine.
Call and parameters

The recognition ceremony will take place during the AutoAmericas 2025 fair, an event that will take place on February 19 and 20 in Miami, Florida.

The finalists, selected by an international group of expert judges, will travel to Miami with tickets and accommodation covered by the CALA Awards, to be part of a discussion panel where they will be able to tell the story and operation of their workshop and participate in the awards ceremony.

Applications will be open until November 30, 2024.

Tell us your story and highlight your achievements taking into account the following aspects:

Operation: we will evaluate the actions that have allowed you to improve your facilities to properly maintain the image of the workshop, as well as the automation of processes and technologies, equipment and supplies used.

Marketing: the effectiveness and creativity of your marketing strategies to increase customers will be analyzed. Likewise, the implementation of social networks as a digital means of promoting the workshop will be taken into account.

Training of technicians - employees: the frequency of training, the evaluation of technical skills and how this influences the improvement of vehicle delivery times will be taken into account.

For more information, you can write to the following email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Learn more about the CALA Awards
For more information you can write to: This email address is being protected from spambots. You need JavaScript enabled to view it.
Call for entries and nominations:

We invite all passionate shops and mechanics in Latin America and the Caribbean and South Florida to apply for the prestigious CALA Awards. What makes your shop unique? Have you implemented green practices that reduce greenhouse gas emissions? Has your marketing strategy taken your business to new horizons? Do you offer a training program that elevates the skills of your employees? Tell us your story and highlight your achievements in one or more of the established categories. The ceremony will take place on Thursday, March 7th, 2024, during the conference programming. From 5:00 p.m. to 6:00 p.m. 

Applications are received until January 28, 2024.

What makes your workshop exceptional? What are your most outstanding achievements in the established categories?


Best management practices:

They will evaluate how to improve your facilities, what technology to employ and what brands of machinery you use. They will also look at the green practices implemented and the results achieved, measured through proper management and use of resources, best repair practices, energy savings and excellence in waste management.

Marketing for promotion:

We will analyze the effectiveness of your marketing strategies in terms of increased customers, brand recognition and online engagement. We focus on tangible results such as increased website traffic and marketing project ROI.

Training of technicians - employees:

We will look at the periodicity of training, technical skills assessment and the creation of facilities with training rooms. In addition, we will measure the percentage improvement in productivity and reduction in delivery times.
For further information please write to: This email address is being protected from spambots. You need JavaScript enabled to view it.
SERVICIO INGLÉS
BOGOTÁ, COLOMBIA & CIUDAD DE PANAMÁ, PANAMÁ.
  • Aspects for which the workshop stands out:
DALTO SHOP MIAMI
MIAMI, FLORIDA, USA
  • Aspects for which the workshop stands out:
Finalists and winners:

Judges will select the 3 finalists. The winner will be announced at Autoaméricas, Expo and Congress for the South Florida, Caribbean and Latin American Automotive Aftermarket, March 7-8, 2024, at the MACC - Miami Airport Convention Center.

Our method guarantees a fair and transparent process to reward the most outstanding auto repair shops in Latin America.
For the winner tab, we put the following text: Get ready to stand out in the CALA AWARDS as the Best Mechanic Workshop and win the prestigious CALA AWARDS TO THE BEST MECHANICAL WORKSHOP!

The winner of CALA AWARDS TO THE BEST MECHANICAL WORKSHOP will be honored with:

  • A distinctive statuette recognizing your outstanding contribution to innovation and sustainability.
  • A featured article in Aftermarket International magazine highlighting the trajectory of your workshop.
  • An exclusive interview that will be broadcast through our YouTube and social media channels to showcase your vision and commitment to the industry.
  • In addition, finalists will have the unique opportunity to participate in the Autoamericas panel and trade show in Miami in 2024 to present in detail each of their workshops to a global audience.

Are you ready to show how your workshop is not only innovative, but also contributes in a meaningful way? Submit your workshop right now! We want to hear about it and share it with the world.

Stay informed about our upcoming releases and follow us on our social networks to stay up to date with the latest news.
Platinum Sponsorship - US $3,000
  • Visual recognition in ALL promotional elements.
  • Comprehensive media coverage before, during and after the awards ceremony.
  • Featured advertising in the magazine associated with the award (Full Page!).
  • Exclusive access to the finalists during the DINNER-GALA.
  • Direct participation in the awards ceremony.
Gold Sponsorship - US $3,000
  • Visual recognition in ALL promotional elements.
  • Comprehensive media coverage before, during and after the awards ceremony.
  • Featured advertising in the magazine associated with the award (Half Page!).
  • Exclusive access to the finalists during the DINNER-GALA.
With CALA AWARDS, your brand is associated with excellence and innovation. Take advantage of this unique opportunity to stand out and connect with influential leaders from various disciplines! Be part of history, be part of excellence.
Here you will find the latest news related to the CALA AWARDS.
February 2024
Meet the CALA AWARDS nominees for Best Mechanic Shop during the Autoamericas Congress
February 2024
AutosMas Magazine: CALA AWARDS to celebrate excellence in Auto Repair during the Autoamericas Congress
February 2024
AfterMarket International Magazine: Voting is now open for the CALA Awards for Best Mechanical Workshop!
January 2024
Last month to submit your mechanical workshop to CALA Awards
October 2023
Negocio Motor Magazine: CALA Awards for the Best Mechanic Shop in LATAM and South Florida are here
October 2023
AutosMás Magazine: The CALA Awards to the best mechanic workshop in Latam and South Florida are here.
October 2023
Invitation to participate as a judge in the prestigious CALA Autoamericas event.
October 2023
Now comes the CALA Awards for the Best Workshop in LATAM and South Florida Florida.