Call and parameters
The recognition ceremony will take place during the AutoAmericas 2025 fair, an event that will take place on February 19 and 20 in Miami, Florida.
The finalists, selected by an international group of expert judges, will travel to Miami with tickets and accommodation covered by the CALA Awards, to be part of a discussion panel where they will be able to tell the story and operation of their workshop and participate in the awards ceremony.
Applications will be open until November 30, 2024.
Tell us your story and highlight your achievements taking into account the following aspects:
Operation: we will evaluate the actions that have allowed you to improve your facilities to properly maintain the image of the workshop, as well as the automation of processes and technologies, equipment and supplies used.
Marketing: the effectiveness and creativity of your marketing strategies to increase customers will be analyzed. Likewise, the implementation of social networks as a digital means of promoting the workshop will be taken into account.
Training of technicians - employees: the frequency of training, the evaluation of technical skills and how this influences the improvement of vehicle delivery times will be taken into account.
For more information, you can write to the following email:
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